From 5 to 7 February 2026, the Brabanthallen in ‘s-Hertogenbosch will be the vibrant backdrop for the very first edition of the Holiday Festival, the new travel lifestyle event where destinations, travel organisations and brands come together in an inspiring mix of experience, advice and entertainment.
As part of the VvKR, Travel Advice South Africa presents itself with personal, small-scale and in-depth travel experiences that take visitors to one of Africa’s most versatile and beloved countries.
South Africa as you don’t know
it yet Travel advice South Africa specializes in tailor-made trips that are completely focused on South Africa. Thanks to local knowledge, years of experience and a strong focus on small-scale accommodations and authentic encounters, travelers discover a country in which nature, culture and hospitality come together in an impressive diversity.
The offer ranges from safaris in private reserves to road trips through iconic regions and cultural tours that delve deeper into the stories of the country.
“South Africa makes you feel like you’re coming home, even when everything is new,” says Anne Jongejan of Travel Advice South Africa. “At the Holiday Festival, we want visitors to taste that warmth and diversity. Not by just showing the highlights, but by showing how personal and meaningful a trip here can be.”
A warm and personal addition to the festival
According to Frits Kuijper, creative director of the Holiday Festival, Reisadvies South Africa brings a special depth to the event.”
They show how travel can go beyond visiting a destination. The stories, the passion and the involvement they bring with them touch visitors and make the travel experience tangible.”
T.J. van Apeldoorn, strategic director of the Vakantie Festival, emphasizes the value of small-scale specialists within the platform. “With Travel Advice South Africa, we welcome an organization that shows how valuable personal attention and local connection are. Their participation fits in perfectly with our ambition to create a broad and inspiring festival in which knowledge, experience and diversity are central.”
About the Holiday Festival
The Holiday Festival will take place from 5 to 7 February 2026 in the Brabanthallen in ‘s-Hertogenbosch. The event brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment.
Curious about the possibilities to participate? Check out vakantiefestival.com/info or contact the team on sales@vakantiefestival.com / 085 486 85 41.
