From 5 to 7 February 2026, the Brabanthallen in ‘s-Hertogenbosch will be the setting for the very first edition of the Holiday Festival, the new travel lifestyle event in the Netherlands where destinations, travel organizations and travel lifestyle brands come together in an inspiring festival atmosphere full of experience, advice and entertainment.
One of the partners that actively contributes to this is the Jong Intra Vakanties, which commits itself to the festival as a sponsor of both the Treasure Hunt for visitors and the Business Invite Evening for professionals from the travel industry.
Travel inspiration that connects and activates
De Jong Intra Vakanties has been a trusted name in the Dutch travel market since 1972 and is known for its personal approach and wide range of holidays, ranging from (group) tours, river cruises and city trips to fly-drives and tailor-made trips. With the sponsorship of two central parts of the Holiday Festival, the tour operator underlines its commitment to both the consumer and the travel professional.
The Treasure Hunt invites visitors to discover the festival in an interactive way, while the Business Invite Evening offers space for meeting, deepening and exchange within the industry. Both parts are in line with the vision of de Jong Intra Vakanties, in which experience, connection and personal contact play an important role. “Traveling starts with curiosity and discovery,” says Maaike van der Windt, Director of de Jong Intra Vakanties. “With the Treasure Hunt, we literally want to get visitors moving and let them experience how much fun it is to discover new ideas and destinations.”
The business side of the festival also receives extra attention through the involvement in the Business Invite Evening. “For us, the Holiday Festival is not only a consumer platform, but also a place where the travel industry comes together,” adds Jeroen Otto, Manager Sales & Retail at de Jong Intra Vakanties. “The Business Invite Evening fits perfectly with our desire to strengthen relationships and look forward to the future of travel together.”
A partnership that fits the festival concept
According to Frits Kuijper, creative director of the Vakantie Festival, the activations of the Jong Intra Vakanties add extra dynamics to the event. “The Treasure Hunt brings playfulness and energy to the floor, while the Business Invite Evening provides depth. That combination goes to the heart of what we want to achieve with the Holiday Festival.” T.J. van Apeldoorn, strategic director of the Holiday Festival, emphasizes the importance of this collaboration. “With the Jong Intra Vakanties, we work with a party that understands how to bring different target groups together in a meaningful way. Their involvement underlines our ambition to create a relevant and connecting platform for the entire travel industry.”
About the Holiday Festival
The Holiday Festival will take place from 5 to 7 February 2026 and brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment. Curious about the possibilities to participate? Check out https://vakantiefestival.com/info or contact our team on sales@vakantiefestival.com / 085 486 85 41.
