From 5 to 7 February 2026, the Brabanthallen in ‘s-Hertogenbosch will open their doors for the very first edition of the Holiday Festival, the new travel lifestyle event in the Netherlands where destinations, travel organizations and brands come together in a festival atmosphere full of experience, advice and entertainment.
One of the participants is BM Air Reizen, which takes visitors on a journey of discovery along distant destinations and inspiring travel stories, with personal advice from experienced specialists.
BM Air Reizen has been an established name in the Dutch travel industry for more than forty years and is known for its expertise in long-distance travel, customization and service. With a wide range of adventure tours to luxury beach holidays, the company represents the passion for discovery that fits perfectly with the atmosphere of the Holiday Festival. “We want visitors to experience how special the world is when you travel off the beaten track,” says Floris Baas of BM Air Reizen. “During the Holiday Festival we share our knowledge and love for faraway destinations. Whether it’s a safari in Africa, a tour of Asia or a tropical getaway in the Caribbean, we help travelers make their ideal vacation a reality.”
According to Frits Kuijper, creative director of the Holiday Festival, BM Air Travel fits perfectly within the mission of the event. “They bring craftsmanship, passion and adventure together in one stand. That is exactly the energy we want to radiate: the experience of travel starts here, even before you pack your suitcase.”
T.J. van Apeldoorn, strategic director of the Holiday Festival, sees the participation of BM Air Reizen as a valuable addition. “With their years of experience and global network, they show how versatile the travel industry is. Their participation underlines our ambition to create a broad, inspiring platform that the entire sector can relate to.”
The Holiday Festival will take place from 5 to 7 February 2026 in the Brabanthallen in ‘s-Hertogenbosch. The event brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment.
Curious about the possibilities to participate? Check out vakantiefestival.com/info or contact the team on sales@vakantiefestival.com / 085 486 85 41.
