The Holiday Festival, which will take place from 5 to 7 February 2026 in the Brabanthallen in ‘s-Hertogenbosch, will have an exotic addition: the destination Oman and specialist Middle East Travel will join as participants. Together they bring the magic of the Middle East closer to the Dutch consumer.
Evelyn van Bommel-Groenenberg (representative of Oman through Lieb Management) explains: “Oman is a destination that surprises with its versatility: vast deserts, impressive mountains, a hospitable culture and paradisiacal coastlines. The Holiday Festival offers us the opportunity to let travelers discover this lesser-known part of the Middle East and inspire them to experience Oman for themselves.”
Rob van Helvoort (owner of Middle East Travel) adds: “We specialize in traveling to the Middle East and see that more and more travelers are curious about this region. Together with Oman, we want to show during the festival how special and diverse the Middle East is, and that it is accessible to many more people than often thought.”
Frits Kuijper (co-founder of the Holiday Festival) sees the participation as an enrichment: “With Oman and Middle East Travel, we bring a piece of the world to the festival that not everyone knows yet. It is precisely this element of surprise that makes our event attractive: visitors discover destinations that are off the beaten track.”
T.J. van Apeldoorn (co-founder of the Holiday Festival) emphasizes the strategic value: “The Middle East is a region with enormous potential, but also one where many stories still need to be told. With Oman and Middle East Travel, we have partners who can tell that story in an authentic and inspiring way. It is a wonderful addition to the diversity of our field of participants.”
The Holiday Festival will take place from 5 to 7 February 2026 and brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment.
Curious about the possibilities to participate? Check out https://vakantiefestival.com/info or contact our team on sales@vakantiefestival.com / 085 486 85 41.
