The Holiday Festival, which takes place from 5 to 7 February 2026 in the Brabanthallen in ‘s-Hertogenbosch, is proud to announce a new collaboration with Kids Holiday Guide. The leading platform for family holidays becomes an official partner of the Family & Kids Area, the heart of the festival where everything revolves around holiday fun for the whole family.
The collaboration provides an extra dose of experience and recognizability for families with children. One of the highlights of the weekend will be the festive presentation of the Kids Holiday Guide Awards, the coveted public awards that are awarded every year to the most child-friendly tour operators, most popular holidays and best holiday mascot.
Marlotte Lubbers, owner of Kids Holiday Guide, is enthusiastically looking forward to the collaboration: ‘Kids Holiday Guide and the Holiday Festival share the same mission: to inspire families to experience unforgettable holidays together. By joining forces, we create an event where children and parents really feel at home, with plenty of fun, experience and travel inspiration. The presentation of the Kids Holiday Guide Awards 2026 at the festival makes the party complete.’
In addition to the award show, there is more on the program. For example, a cheerful mascot parade takes place with beloved holiday mascots, who travel along the festival route with the children. Afterwards, the roof will go off with DJ JoyLiana and the Kids Holiday Guide Detectives on the Holiday Festival Main Stage. JoyLiana is a rising star among young people and known from TikTok and YouTube.
Frits Kuijper, co-founder of the Holiday Festival, is enthusiastic about the collaboration: ‘With Kids Vakantiegids as a partner, our Family & Kids Area gets exactly the cheerful energy we were looking for. It will be a place full of recognition, fun and surprises for children and their parents.’
T.J. van Apeldoorn, co-founder of the Holiday Festival, adds: ‘We want families to experience the Holiday Festival as a day of holiday in itself. With Kids Holiday Guide, the mascot parade and a show by DJ JoyLiana, we bring that holiday experience to life. This will be one of the many festive parts of the whole event.’
The Holiday Festival will take place from 5 to 7 February 2026 and brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment. Curious about the possibilities to participate? Check out vakantiefestival.com/info or contact our team on sales@vakantiefestival.com / 085 486 85 41.
Kids Holiday Guide is the largest family holiday platform in the Netherlands and responds to the need of kids and their parents/guardians to find a holiday that suits the wishes of the whole family. On the website Kidsvakantiegids.nl, more than 3 million visitors will find extensive destination information, inspiring holiday tips and a carefully selected range of dozens of child-friendly travel organizations every year. The Kids Holiday Guide Awards are being presented for the 17th time.
