The Vakantie Festival, the new travel event that will start in 2026 in the Brabanthallen in ‘s-Hertogenbosch, has reached an important milestone. Prijsvrij Vakanties & D-reizen were the first major travel organizations to sign a three-year contract to participate in the festival.
With this long-term collaboration, Prijsvrij not only expresses its confidence in the concept, but also its desire to work with the industry to build a future-proof and inspiring consumer event.
Marc van Deursen, CEO of Prijsvrij Vakanties & D-reizen: ‘In London there is toy store Hamleys, a must for anyone in retail. You step into a fantasy world with your child, where employees play along in the shopping adventure. Children are actively involved, are allowed to play with the toys and experience the story behind each product. Unlike Dutch stores, Hamleys is all about experience instead of ‘box open is buying’. An inspiring example of how to really take customers into your brand story. We believe in the Hamleys philosophy. For us, the Vakantie Festival concept is a direct translation of this into a live event. That, combined with the strong team behind the festival, has convinced us that this is a fresh and positive development for the industry we are happy to be a part of.”
T.J. van Apeldoorn & Frits Kuijper, founders of the Vakantie Festival, are enthusiastic about the collaboration: “We are extremely pleased with the long-term collaboration with Prijsvrij Vakanties & D-reizen. The fact that a leading player like her is committing itself for several years is a great compliment to the concept. The reactions from the industry are very positive and we can report that there are now several pledges that will be signed in the coming weeks.”
The Vakantie Festival will take place in the spring of 2026 in the Brabanthallen in ‘s-Hertogenbosch. More information can be requested via https://vakantiefestival.com/info/
