From 5 to 7 February 2026, the Brabanthallen in ‘s-Hertogenbosch will be the setting for the very first edition of the Holiday Festival, the new travel lifestyle event in the Netherlands where destinations, travel organizations and travel lifestyle brands come together in an inspiring festival atmosphere full of experience, advice and entertainment.
One of the eye-catchers during the festival is the USA Street, where the United States presents itself together in a powerful and recognizable theme area.
The United States, brought together in one place
The USA Street brings together a diverse group of American destinations and travel specialists who are all affiliated with the Visit USA Netherlands association. Visitors will be introduced to Visit Kansas City, Visit Missouri, Visit St. Pete-Clearwater, Condor, Alamo.nl, Worldwide Campers and Visit USA Netherlands itself, which together show how versatile and accessible a trip to the United States can be. From vibrant cities and sun-drenched beaches to iconic road trips and comfortable air and car rental options, USA Street offers inspiration for a variety of travel styles.
The USA Street is next to other America stands, some of which are also members of Visit USA Netherlands. The joint presentation makes it possible for visitors to get a broad picture of the possibilities in the USA in a short time. Whether it is a first introduction or new angles for a next trip, the USA Street invites you to compare, deepen and plan.
“The strength of the USA Street lies in the collaboration,” says Rianne van der Linden of Visit USA Netherlands. “By bringing destinations and partners together, we show how versatile America is and how well travel, transport and experience connect. That makes it clear and inspiring for visitors.”
Collaboration as a foundation
The USA Street is made possible in part by Brand USA, which contributes as a co-sponsor to the visibility and positioning of the United States as a versatile travel destination. The organization of the USA Street is in the hands of Target Travel Marketing, which has played a connecting role between American destinations and the Dutch travel market for years.
According to Frits Kuijper, creative director of the Vakantie Festival, the USA Street fits perfectly with the festival set-up. “This is exactly what we want to show with the Holiday Festival. Visitors literally step into a world. The USA Street breathes energy, collaboration and travel inspiration, and makes America tangible on the festival floor.” T.J. van Apeldoorn, strategic director of the Holiday Festival, also emphasizes the importance of this joint initiative. “With the USA Street, we show how collaboration leads to a strong and clear story for the visitor. It underlines our ambition to establish the Holiday Festival as a platform where destinations, brands and organisations reinforce each other.”
About the Holiday Festival
The Holiday Festival will take place from 5 to 7 February 2026 and brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment. Curious about the possibilities to participate? Check out https://vakantiefestival.com/info or contact our team on sales@vakantiefestival.com / 085 486 85 41.
