When you think of adventure, you think of being outside. And when you think of the outdoors, you quickly end up at Zwerfkei Buitensport. The specialist from Woerden is joining the Holiday Festival, which will take place from 5 to 7 February 2026 in the Brabanthallen in ‘s-Hertogenbosch. This gives the festival a name that for many travelers is synonymous with quality, knowledge and love for the outdoors.
Marjolein van Koningsbrugge-van Gent, manager of Zwerfkei, explains why the company chooses to participate: “Zwerfkei has been around since 1984 and is more than a store. It is a meeting place for people with a passion for adventure. At the Holiday Festival, we want visitors to experience how important the right equipment is for their trip, but especially how beautiful it is to be outside. From a multi-day trek to a weekend of camping closer to home: your incredible adventure starts at Zwerfkei.”
Frits Kuijper, co-founder of the Holiday Festival, is enthusiastic about the participation: “Zwerfkei fits perfectly in our Active & Outdoor Area. They bring experience, advice and a contagious love of adventure. It is precisely that passion that touches visitors and inspires them to go out on their own.”
T.J. van Apeldoorn, co-founder of the Vakantie Festival, adds: “Our goal is to make travel feel, not just like a destination, but as an experience that starts with preparation. Boulder reinforces that story. Their knowledge of outdoor products and their personal approach make the festival more complete and relevant for the modern traveler.”
The Holiday Festival will take place from 5 to 7 February 2026 and brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment. Curious about the possibilities to participate? Check out https://vakantiefestival.com/info or contact our team on sales@vakantiefestival.com / 085 486 85 41.
