The Vakantie Festival is going to collaborate with Justcurious from Haarlem. This creative agency, founded by Nicole van den Bosch and Luc de Nijs, will support both the festival team and the exhibitors in creating unique experiences through innovative activations and marketing actions.
Justcurious is known for its expertise in concept development and gamification. The team of creative minds with roots in creation and technology comes up with solutions for various issues, in which “rethinking” is their strength. They connect companies with their employees and/or customers through interactive and creative concepts, in which “learning by doing” is central.
Nicole van den Bosch, co-owner of Justcurious, shares her enthusiasm about the collaboration: “The Vakantie Festival fits in seamlessly with our expertise. We embrace this event and support it. It provides us with the perfect opportunity to use our creativity and contribute to an unforgettable experience for both exhibitors and visitors. What makes the concept strong, in my opinion, is the power of SAMEN: both the Vakantie Festival team and the parties involved have a shared responsibility and ownership. This not only ensures innovative solutions, but also sustainable impact and involvement.”
T.J. van Apeldoorn and Frits Kuijper, founders of the Vakantie Festival, emphasize the importance of this collaboration: “We are very happy that Justcurious is joining forces with us. From the many conversations we have had with potential exhibitors, it is clear that people can still use the necessary support in the field of activation and experience. We strongly believe that everyone should continue to do what they are good at within their own field. Justcurious is an expert in the field of creation and adding experience to events, among other things. We are confident that the combination of our two brands will ensure that we can support exhibitors, large and small, in adding activation and experience to the Vakantie Festival.”
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