The Vakantie Festival continues to attract big names: Holland America Line has also confirmed its participation in the first edition of the event that will take place from Thursday, February 5 to Saturday, February 7, 2026 in the Brabanthallen in ‘s-Hertogenbosch. The premium cruise line with deep Dutch roots is therefore one of the icons in the sector that is helping to build this new travel platform.
Nico Bleichrodt (Vice President of International Sales and Marketing at Holland America Line) explains the choice: “Holland America Line stands for elegance, exceptional service and unforgettable itineraries around the world. We see the Holiday Festival as a valuable stage to inspire new potential cruise travelers and to come into direct contact with an audience that consciously chooses quality and experience. It also offers us a great opportunity to present our increased range of departures from the Netherlands for 2026 and 2027 to this target group.’
With more than 150 years of history, a strong international profile and exceptional sailing routes, from Alaska to Asia and from Europe to the Caribbean, Holland America Line is an established name in the cruise industry. During the festival, the cruise line shows that cruising today is more versatile and accessible than ever.
T.J. van Apeldoorn (co-founder of the Vakantie Festival) is proud of this addition: “Holland America Line’s participation is of great value. It is a global brand with Dutch roots and an impressive track record. Their presence confirms that the Holiday Festival is widely supported, also by parties that only commit themselves to high-quality, high-quality events.’
Co-founder Frits Kuijper also responds enthusiastically: “Holland America Line exudes class, tradition and discovery. The fact that they sail along with our festival gives a fantastic shine to the field of participants. This is a brand that makes you dream away as a visitor and that is exactly what we want to happen in the Brabanthallen.’
The Holiday Festival will take place from Thursday 5 to Saturday 7 February 2026 and brings together destinations, travel organizations and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment. Curious about the possibilities to participate? Check out https://vakantiefestival.com/info or contact the team on sales@vakantiefestival.com / 085 486 85 41.
