From 5 to 7 February 2026, the Brabanthallen in ‘s-Hertogenbosch will be the atmospheric backdrop for the very first edition of the Holiday Festival, the new travel lifestyle event where destinations, travel organizations and brands come together in an inspiring festival atmosphere full of experience, advice and entertainment. As part of the VvKR, Dades Reizen presents itself with authentic, small-scale and culture-oriented trips to Morocco, a country that is brimming with color, warmth and stories.
Local routes, pure encounters
Dades Reizen specializes in tailor-made trips throughout Morocco: from the quiet desert to the green oases, from the Atlas Mountains to the lively medinas. The organization works exclusively with local partners and small-scale accommodations, so travelers experience the country as Moroccans experience it themselves.
The focus is on peace, attention, personal guidance and meaningful encounters that deepen the travel story.
“Morocco makes you look differently,” says Astrid Emmers of Dades Reizen. “You walk through ancient streets, drink tea with people you never forget and feel the power of silence in the desert. At the Holiday Festival, we want to show visitors how close real experience can be when you travel with attention and openness.”
A warm, colourful addition to the festival
According to Frits Kuijper, creative director of the Holiday Festival, Dades Reizen brings exactly the atmosphere that enhances the experience of the event.” They bring the warmth and hospitality of Morocco to the festival. The stories, scents and colours they share make their stand a place where visitors are immediately taken into another world.”
T.J. van Apeldoorn, strategic director of the Vakantie Festival, emphasizes the value of small-scale travel organizations within the platform. “Dades Reizen shows how special authentic travel experiences can be. Their local anchoring, involvement and sustainable approach fit perfectly within our ambition to create a broad and inspiring festival.”
About the Holiday Festival
The Holiday Festival will take place from 5 to 7 February 2026 in the Brabanthallen in ‘s-Hertogenbosch. The event brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment.
Curious about the possibilities to participate? Check out vakantiefestival.com/info or contact the team at sales@vakantiefestival.com / 085 486 85 41.
