From 5 to 7 February 2026, the Brabanthallen in ‘s-Hertogenbosch will be the setting for the very first edition of the Holiday Festival, the new travel lifestyle event in the Netherlands where destinations, travel organizations and travel lifestyle brands come together in an inspiring festival atmosphere full of experience, advice and entertainment.
One of the participants is Pure Pet Food, which shows how dogs are also given a full place within the travel experience.
Carefree travel starts with good nutrition
Pure Pet Food offers a dog meal service: high-quality, natural and healthy air-dried dog meals, tailored to the needs of each dog. The concept is often described as “HelloFresh for dogs”. The brand originates from England, where it is now one of the largest players and has been active in the Netherlands since this summer. For more and more owners, their dog is a permanent part of the travel group. Whether it’s a weekend away, a road trip or a longer holiday. Pure Pet Food responds to this with food that is easy to carry, compactly packaged and does not require refrigeration or frozen. Ideal for traveling by car, motorhome or caravan, without compromising on quality or health.
During the Holiday Festival, Pure Pet Food talks to visitors who take their pet with them on a trip or plan their holiday around the welfare of their animal. Visitors discover how nutrition plays an important role in travel, from preparation to stay at the destination. In doing so, Pure Pet Food adds a practical and personal layer to the festival, in which travel is all about the whole company. “For many people, their pet is part of the family, even when they travel,” says Lisa van Wijk of Pure Pet Food. “At the Holiday Festival, we show how good nutrition helps to maintain peace, health and balance on the go, so that everyone can enjoy carefree.”
A logical addition to modern travel
According to Frits Kuijper, creative director of the Holiday Festival, Pure Pet Food fits in perfectly with how travel is developing. “Travel is becoming more personal and inclusive. The fact that pets play a role in this is very recognizable. Pure Pet Food brings a topic to the festival that is directly relevant to many visitors and touches on care, attention and connectedness.” T.J. van Apeldoorn, strategic director of the Holiday Festival, also sees the participation as a valuable broadening of the festival concept. “With Pure Pet Food, we are adding a travel lifestyle brand that responds to a clear need. Their participation underlines our ambition to offer a broad and contemporary platform in which all facets of travel come together.”
About the Holiday Festival
The Holiday Festival will take place from 5 to 7 February 2026 and brings together destinations, travel companies and travel lifestyle brands in an inspiring festival atmosphere full of experience, advice and entertainment.
Curious about the possibilities to participate? Check out https://vakantiefestival.com/info or contact our team at sales@vakantiefestival.com / 085 486 85 41.
